| I have always ignored sites on the internet that | | | | free trial basis. |
| offered FREE electronics or other expensive | | | | What makes this arrangement so good for (XYZ |
| items, Such as plasma tv's, laptops, i-phones, | | | | Books) is that instead of paying the marketing |
| i-pods, digital cameras, Xbox 360 and other costly | | | | company just to advertise for them, which may |
| items. | | | | not bring in any customers, (XYZ Books) pay |
| In my mind I thought it could not be true, there | | | | them based on the actual customers they help |
| has to be a catch. More often than not I thought | | | | them get. |
| that the reason I am being offered this very | | | | And many times this customer is trying (XYZ) |
| attractive FREE offer is that it will be extremely | | | | Books on a free trial basis which is good for the |
| difficult or impossible for me to get the Free gift | | | | customer because it gives them a opportunity to |
| that is promised. | | | | cancel within that FREE trial if they should choose |
| This lead to me doing some research on how and | | | | to do so. |
| why many businesses are offering these | | | | In the mean time the marketing company has |
| expensive electronic gifts for FREE. I already | | | | already acquired from the manufacterer or |
| understood that this was a form of advertising. | | | | distributor an expensive FREE electronic item like |
| What I did not understand was how beneficial this | | | | a plasma tv, iPod, Xbox 360 etc...... |
| form of advertising or marketing is to everyone | | | | Now this is where the fun begins. The marketing |
| involved. Let me explain. | | | | company offers the potential customer an |
| Every day businesses spend millions of dollars | | | | expensive name-brand electronic gift for FREE if |
| advertising their product or services. Advertising is | | | | they would do Two things. |
| not a option for most businesses, they must | | | | (1) Make a purchase from (XYZ Books) or try |
| advertise in order to survive. When a business | | | | them on a free trial basis. |
| spends money on advertising they are trying to | | | | (2) Refer some people to do the same thing. |
| get noticed by as many people as possible. | | | | Now, let us tie it all together. The customer want |
| You have to consider that even when their | | | | or would like to have an expensive electronic item |
| advertisment is seen by many people, only a | | | | like a laptop, plasma tv, etc.....So they make a |
| small fraction of the people that see the | | | | purchase from (XYZ Books) or try them on a |
| advertisment become paying customers. This | | | | free trial basis. The customer refers some people |
| makes it very challenging and costly to get new | | | | to do the same thing, of course keep in mind |
| customers. | | | | they do not have to do try the same offers, |
| The incentive offer of giving away a FREE name | | | | they will be given a choice. |
| brand expensive electronic gift helps to solve this | | | | There you have it! Everybody wins, (XYZ Books) |
| problem. For Example, let's say that a business | | | | gets more customers to try them. The |
| called (XYZ Books) needs more customers, in | | | | marketing company is paid very well by (XYZ |
| other words they want to sell more books. | | | | Books) for every customer that trys (XYZ |
| Since advertising is so expensive, they hire a | | | | Books). The customer now owns a name brand |
| marketing company not just to advertise for | | | | expensive electronic gift that would normally cost |
| them, but to actually deliver to them paying | | | | them hundreds of dollars. |
| customers and or customers to try them on a | | | | |