| Yes, audio books demand is growing very
| |
| | the ease of purchasing a new novel in
|
| rapidly and the industry has a hard time
| |
| | form of a down loadable audio book, be it
|
| delivering what consumers demand. And the
| |
| | for their iPod, Zune or other MP3 player.
|
| increased demand means for consumers that
| |
| | "Middle-class, well educated, and smart,
|
| prices are coming down as quantities
| |
| | that's a great demographic to have," says
|
| increase.
| |
| | Eileen Hutton, vice president of
|
| One has to distinguish between the
| |
| | editorial for Brilliance Audio, one of
|
| physical product audio book, that is
| |
| | the oldest publishers of audio books.
|
| delivered on cassettes and CD's and the
| |
| | Roche says there is no data on sales for
|
| digital audio book that can 'only' be
| |
| | the industry as a whole. "We are just
|
| downloaded from the Internet. But let's
| |
| | beginning to send out surveys to compile
|
| first look why the demand has increased
| |
| | sales information, but individually,
|
| that much:
| |
| | members of the Association boast of
|
| The hectic lifestyle most of us are
| |
| | annual sales increases in the double
|
| forced to lead leaves little time to sit
| |
| | digits," Roche adds.
|
| down and read a book. Commuting, heavy
| |
| | Audio book sales are increasing so fast
|
| work schedules, the kids, different daily
| |
| | that the audio book industry is not able
|
| chores use up a lot of time. There is
| |
| | to keep up with the demand. Creating an
|
| simply not enough time left to pick up a
| |
| | audio version of a book is more costly
|
| book and sit down to enjoy it....
| |
| | and time intensive than printing. More
|
| On the other hand we all have time in the
| |
| | often than not, an actor or a
|
| day when we are not really busy mentally,
| |
| | professional narrator has to be hired to
|
| where the brain is in 'idle' or has at
| |
| | narrate the book, and there's the cost of
|
| least a lot of spare capacity. Whilst you
| |
| | the recording studio, a production crew,
|
| are occupied with work that demands that
| |
| | post production and packaging ( that
|
| you use your eyes (and hands), the mind
| |
| | applies to conventional audio books on CD
|
| would be glad to get decent and
| |
| | - Down loadable audio books don't have
|
| stimulating input. Just think traffic
| |
| | that cost attached.). A large saving can
|
| jam, weeding or cutting the grass, or any
| |
| | be made by making the audio books
|
| other manual chore and housework that use
| |
| | available as down-loadable audio file.
|
| up hours every day, or jogging, working
| |
| | This is also reflected in the cheaper
|
| out - any type of sport that mostly
| |
| | prices for audio books that are down
|
| occupies the muscles.
| |
| | loadable directly from an on-line audio
|
| An audio book, read by a professional
| |
| | book store.
|
| narrator who is telling you the story, is
| |
| | The peak sales season for audio
|
| an ideal way to 'read' books that you
| |
| | publishers are in the spring as Americans
|
| wanted to read for a long time, but that
| |
| | prepare for those long driving vacations
|
| lack of time did not permit. Story
| |
| | or basking on the beach, and before the
|
| telling has a very long tradition and
| |
| | Christmas season, when people are
|
| with the new technology, it is gaining
| |
| | shopping for holiday gifts. Sales start
|
| popularity again.
| |
| | to be a lot more even though, as people
|
| "For many people, listening to an audio
| |
| | routinely pick up audio books to feed
|
| book is an opportunity to hear an author
| |
| | their MP3 players.
|
| firsthand," says Mary Beth Roche,
| |
| | Audio books are especially good for
|
| president of the Audio Publishers
| |
| | children who hate to read because of
|
| Association (APA) and president of Audio
| |
| | problems in school. That way they are
|
| Renaissance, a New York-based audio book
| |
| | familiarized with the adventure of using
|
| company. "It's like having the very best
| |
| | their own imagination to paint their
|
| lecture series, not just in your own
| |
| | mental pictures of what they hear, rather
|
| town, but in your own car or home." - and
| |
| | than just staring on the TV screen. Also,
|
| at your command, they'll read when YOU
| |
| | if they have the book and the audio,
|
| are ready to listen.
| |
| | reading along can help to overcome
|
| Audio books used to be thought of as
| |
| | reading problems:
|
| limited special products for only the
| |
| | "Librarians and teachers have been using
|
| blind and sight impaired or for kids and
| |
| | audio books for years in the classroom,
|
| lazy people who either can not or do not
| |
| | but parents aren't making the logical
|
| want to read themselves. This has
| |
| | connection at home," says Amanda
|
| dramatically changed over the last few
| |
| | D'Acierno, director of audio publishing
|
| years. A survey of the Audio Publisher's
| |
| | at Random House. "It's been proven that
|
| Association has found that the average
| |
| | listening and reading go hand and hand.
|
| listener to audio books is about 45 years
| |
| | If children can hear the spoken word and
|
| of age and has an average yearly income
| |
| | follow along with the book that helps
|
| of more than $50'000, at least a college
| |
| | them. Listening is much more in tune with
|
| education and often more advanced
| |
| | the way humans learn than sitting down
|
| degrees. And these people are very
| |
| | and reading a book."
|
| Internet savvy.
| |
| | People who for some reason or other don't
|
| In short: These affluent middle aged
| |
| | have the reading skills they should have,
|
| internauts are the ideal customers for on
| |
| | but are intellectually fit can listen to
|
| line audio book shops. Downloading an
| |
| | audio books to continue their education
|
| audio book is like picking up their email
| |
| | and listen to self help audiobooks,
|
| for these customers and they appreciate
| |
| | language course audios etc.
|
