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The Twin Sisters of Marketing: Catalog and Magalog

Catalogs are great marketing tools,catalog. A small catalog that is attractive
especially for retail shops. If you run aand used effectively can be produced for
retail business of any kind you shouldabout $2 per catalog. And you don't even have
consider marketing your products with a printto mail it. Give one to your best customers
and an online catalog.The U.S. Postal Servicethe next time they visit your store and tell
conducted a study and found that one of thethem to visit your web site. You'll be
biggest factors to generating online customersurprised at how quickly they convert to
orders is a print catalog. According to theonline shoppers, saving themselves time and,
study, consumers who receive a print catalogin many cases, spending more money.A magalog
in the mail enter into 15% more onlineis similar to a catalog and can be even more
transactions than consumers who don't andeffective, even making you money on its
also spend 16% more money.The Directproduction. Some retail businesses can
Marketing Association says the typicalbenefit tremendously from this high-powered
catalog shopper is a married woman in herand effective marketing tool.It is much like
early 50's living in the suburbs, employeda catalog except that it also includes some
earning about $53,000 and her husband is alsoeditorial copy, like a magazine, and some
employed.Fifty-seven percent of catalogadvertising from noncompeting companies.For
shoppers purchase apparel, 51% purchaseinstance, let's say you own a bookstore. Each
gifts, 48% purchase books, music and videos,month you could produce a magalog that you
31% purchase home furnishings, and 27%send to your best customers. You could
purchase home electronics. Other highinclude book reviews, columns of prominent
percentage categories of catalog purchasersbook publishers who discuss upcoming titles
include sporting goods, travel services,and a list of best sellers. You want to
sports and entertainment tickets, flowers,include copy that your customers will find
gardening supplies, pet supplies and food.Avaluable. But you can also sell advertising
simple conclusion can be deducted from theseto businesses that compliment yours. For
figures: If you own a retail store of anyinstance, you could partner with the video
kind, you could increase your sales bystore down the street and sell them an ad to
targeting your customers with a printpromote their business while helping defray
catalog. But not just any customer.The bestsome of the costs of publishing your magalog.
customer to target with a print catalog isIf you sell enough advertising to
your existing customer - the customer whononcompeting, complimentary businesses then
shops at your store on a regular basis. Ifyou could have your entire magalog paid for
you don't have a web site, you are behind inbefore you print it; then you only reap the
satisfying the needs of these customersresults of your sales.If you own a retail
already. Add a web site and send a printstore, you should seriously consider using a
catalog to drive your existing customerscatalog or magalog to market your
online, making it more convenient for them toproducts.Allen Taylor is an award-winning
buy your products (which they are alreadyjournalist, freelance writer and copywriter.
spending money on), then you focus the restHe specializes in world-class marketing for
of your marketing efforts on gaining newsmall businesses. For more information about
customers. This strategy can increase yourhow to make your business shine visit Be
profits while cutting your costs so you winsure to check out Allen's ghostwriting
on both ends of the profit-cost equation.Andservices and sign up for the free e-mail
you don't have to spend a lot of money on anewsletter.



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