| Every online business is faced with the
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| | the price of the product ison the order
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| challenge offinding some way to get their
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| | page.
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| web pages noticed from amongthe billions
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| | * Reassure the visitor that your order
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| of others online. So it's understandable
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| | form is secure.
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| thatmuch of our efforts go towards
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| | (if it's not, it should be!) Many people
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| getting 'traffic'. Withoutit, a website
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| | still worryabout placing an order over
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| has no prospects and thus no sales.
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| | the Internet, so anythingyou can do to
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| But instead of a constant push for more
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| | alleviate their worries can only help.
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| traffic, why nottry to make the most of
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| | * Tell them what's going to happen after
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| the traffic you already have? Forexample,
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| | they order.
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| you might currently make 1 sale for every
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| | Will they be able to download your
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| 200visitors. With a few changes, you
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| | product instantly?
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| could make 1 sale forevery 100 visitors,
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| | Will it be physically shipped to them,
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| effectively *doubling* your sales!
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| | and in whattime frame?
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| Here are a few suggestions. Test each one
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| | * Provide a clear ordering link. I've
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| to see whichmethods work best for your
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| | gone to websitesbefore where I'm ready to
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| business - and don't be afraidto modify
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| | buy -- only I can't figureout how to
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| them, too! The only way to know what's
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| | place my order! It only takes me a
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| going towork for you is to try it and
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| | secondto leave the site and go to a
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| track the results.
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| | competitor.
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| __1. Experiment with Popups or Popunders.
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| | __4. Build Credibility and Trust.
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| Many people have a strong dislike of
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| | Ordering online can be very impersonal.
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| popup or popunderwindows, so please use
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| | Your visitorsdon't know who they're
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| them judiciously. Some suggestionson how
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| | dealing with, so it's your jobto show
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| you can use them include:
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| | them that you're a business that they can
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| * A subscription box that appears only
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| | trust.
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| once per day foreach user (or once a
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| | * Give your visitors a way to contact
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| week, or whatever time frame youwould
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| | you. And when theydo write or call you,
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| like to use).
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| | answer them promptly, courteously,and
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| * A window that appears only as the
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| | helpfully.
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| visitor leaves yoursite.
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| | * Consider a FAQ page (Frequenty Asked
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| * A 'timed' popup that waits a few
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| | Questions). Ifthere are common questions,
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| seconds or minutesbefore it appears on
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| | for example, about shippingtime, fees,
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| the screen.
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| | package tracking and delivery, etc. thena
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| * A 'countdown' popup box that makes a
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| | page with the answers to these questions
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| special offer tothe visitor if he or she
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| | will helpto eliminate any uncertainty on
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| takes action within the next
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| | your customer's part.
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| 5 or 10 minutes. The visitor can only
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| | * Display testimonials from happy
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| click on a linkwithin the window if he or
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| | customers. This helpsto show new visitors
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| she wants to take advantageof the
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| | how good your product really is,and also
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| offer... otherwise the window closes and
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| | helps to dispell any lingering doubts
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| theoffer doesn't appear again for a week.
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| | theymay have.
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| There are many free scripts available all
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| | __5. Touch Up Your Sales Copy.
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| over the web.
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| | This is the most obvious and arguably the
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| However, if you would like a custom
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| | most importantpart of your website. The
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| script written for you,freelance
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| | best product in the world won'tsell
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| programmers are one way to get
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| | unless you can successfully show your
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| professional andaffordable help: .
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| | prospects howit will benefit them. Work
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| __2. Experiment With Site Design.
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| | particularly hard on yourheadlines --
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| * Add a select image or two. Do you sell
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| | they'll determine whether or not
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| an eBook? Orperhaps offer a newsletter?
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| | yourprospect continues to read the rest
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| Get a custom 'virtual cover'designed for
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| | of your sales copy
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| you. Or try using a prominent 'order
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| | (one good tool for quickly generating
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| now'graphic.
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| | effective headlines
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| * Simplify your page. More choices is not
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| | -- based on your answers to four
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| necessarilybetter. Try removing some of
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| | questions -- is Headline
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| the 'clutter' to help yourvisitor focus
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| | Creator Pro: ).
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| more on what you'd like him to see.
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| | A good sales letter can make a
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| Forexample, you could remove links to
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| | significant differenceto your bottom
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| help minimizedistractions.
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| | line.
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| * Make your page more visually
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| | A reasonable amount of traffic is
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| attractive. For example,use black
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| | obviously necessarilyif a site is to make
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| lettering on a light background (this
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| | sales. However, you can still improveyour
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| iseasiest on the eyes). Use HTML tables
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| | profits, just by making better use of the
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| to properly layout your site. Limit your
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| | traffic youalready have!
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| use of different fonts andcolors, but at
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| | _________
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| the same time use SOME color to addvisual
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| | Angela is the editor of Online Business
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| interest.
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| | Basics, a practicalguide to building an
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| __3. Make the Ordering Process Clear and
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| | Internet business on a shoestringbudget.
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| Simple.
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| | If you're tired of hype and just want
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| The ordering process should be as easy as
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| | solid,down-to-earth information, then
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| possible --make it difficult, and your
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| | click here now -- and inmoments you can
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| visitor can leave with asimple
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| | have access to loads of instantly
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| click-of-the-mouse!
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| | useabletips, specifically chosen for
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| * Clearly state the price. It is very
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| | beginners!
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| frustrating whenthe only place to find
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|
