| Let's say you're a writer who has written
| |
| | this, you are elated to be able to set up
|
| a few things that you've tried to get
| |
| | a web site to display your book, which
|
| published. Let's say you've even had
| |
| | you transferred from your attic trunk to
|
| some success. You've submitted your
| |
| | the web.Wonderful.It's now in front of
|
| novels, short story and poem collections,
| |
| | the public, just like you'd hoped. You
|
| or magazine articles to New York
| |
| | congratulate yourself that you have
|
| publishers.After receiving enough reject
| |
| | succeeded in getting past:- New York
|
| slips to cover the walls of your two
| |
| | Editors.
|
| bedroom condominium you finally managed
| |
| | - New York Agents.
|
| to place something in an obscure
| |
| | - The US Postal Service (since you
|
| publication located 500 miles away from
| |
| | didn't have to mail your manuscript out
|
| New York.Don't break out the champagne
| |
| | 500 times).
|
| yet. It may or may not be a start. It
| |
| | - Your attic trunk (where you've been
|
| all depends on:- how well it sells
| |
| | depositing your unsold manuscripts).
|
| - what your next "masterpiece" may be
| |
| | - Your garage, which is not filled with
|
| - how well the editor thinks that it
| |
| | 5000 unsold copies of your book.And your
|
| will sell.You may soon discover that your
| |
| | manuscript is now "in front of the
|
| first piece didn't sell well and the
| |
| | public" who are eager to pay for it,
|
| editor spent so much money on it she's
| |
| | download it and read it. Or is
|
| not interested in buying another one from
| |
| | it?Oops...we forgot a few things.- How
|
| you.And you still haven't "cracked" New
| |
| | are they going to find it?
|
| York.Your initial elation at having
| |
| | - How are they going to pay for it?
|
| "finally published" drops rapidly into
| |
| | - How can they get it into their hands
|
| the psychological gutter, and you find
| |
| | to be able to read it?Once again, not to
|
| that you really haven't "left the gate"
| |
| | belabor the point, but we writers want to
|
| at all. You're almost worse off now than
| |
| | be read. Not being read is like having
|
| if you had never published in the first
| |
| | ...uh... without ...uh...Ok, forget that
|
| place. Other editors may shy away from
| |
| | analogy.To be read, will you give them
|
| you because you are not writing "salable"
| |
| | what they want?But there's one other
|
| material.Before you raise a disdainful
| |
| | thing I forgot to mention. Does the
|
| eyebrow at this scenario, let me assure
| |
| | public want to read what you want to
|
| you. This has indeed happened to more
| |
| | write about? If they don't, then you are
|
| than one writer.If only I had one"Hah!"
| |
| | back to you where you were with the New
|
| you say. Or maybe it is "Ah hah!"
| |
| | York editors...trying to sell somebody
|
| That's the reaction of discovery. For
| |
| | something they don't want to read or
|
| scientists it's the word "Eureka!"You
| |
| | aren't interested in.This is the hardest
|
| elicited this reaction when you discover
| |
| | thing we writers have to get through our
|
| that real, published authors all have
| |
| | heads. Just because the Muse strikes,
|
| literary agents, and that nobody in New
| |
| | she doesn't always strike with something
|
| York seriously considers a book that is
| |
| | somebody else wants to read. Somehow, we
|
| not presented by one.You have also made
| |
| | have to "find the secret" of doing both:
|
| the depressing discovery that the
| |
| | writing what we want to write about, and
|
| creations you sent to publishers like
| |
| | slanting it in a way that will appeal to
|
| Harper and Row weren't rejected by the
| |
| | the public.We have to give them what they
|
| top editors of Harper and Row, but by an
| |
| | want to read, or we won't be read. It's
|
| 18 year old high school graduate sitting
| |
| | that simple.Somewhere in the Swamp, the
|
| in a small cubicle. Her desk is
| |
| | Revelation Strikes (Good Thing It Wasn't
|
| surrounded by stacks of manuscripts
| |
| | a Hungry Crocodile)By now the revelation
|
| mailed to her by hopeful writers. The
| |
| | should have struck. If you are going to
|
| stacks nearly reach the ceiling.After
| |
| | write, bypass the middle man, and get
|
| finishing reading your manuscript,
| |
| | your cherished work to the public you are
|
| putting a canned reject note in the SASE
| |
| | going to have to be able to do the "whole
|
| you provided, and tossing it on top of
| |
| | thing" -- the whole shillelagh.You are
|
| the other stamped manila envelopes
| |
| | going to have to be:- The Market
|
| overflowing an outgoing bin, she climbs
| |
| | Researcher. You will have to find out
|
| up on a stool to reach the next
| |
| | what the public wants to read.
|
| manuscript, located on top of the nearest
| |
| | - The Writer. You are already that, but
|
| stack. Three months ago, yours was at
| |
| | you need to be a flexible writer. You are
|
| the bottom of that stack.That's why it
| |
| | going to have to slant what you want to
|
| took so long to get your reject slip.To
| |
| | write so they will want to read it.
|
| get your manuscript past this girl and to
| |
| | - The Editor. You're going to have to
|
| one of the top editors, you realize you
| |
| | ruthlessly edit your own stuff to make it
|
| need a literary agent. So, after
| |
| | as clear and easy to read as possible
|
| submitting your manuscript to several
| |
| | with no typos and misspellings.
|
| prominent New York agents you discover
| |
| | - Design and Layout. You are going to
|
| -They only take already published, famous
| |
| | design your book to make it as attractive
|
| authors. Ever read the novel
| |
| | as possible.
|
| Catch-22?Guess what? I've got bad news,
| |
| | - The Publisher. You will price the
|
| which for you, probably isn't news at
| |
| | book and put it in a format that can be
|
| all...The Self Publishing
| |
| | downloaded and read on people's
|
| Non-SolutionMaybe, just maybe, you can
| |
| | computers.
|
| self publish. There are all kinds of
| |
| | - The Distributor. You will have to set
|
| "Vanity Publishers" out there, and some
| |
| | up your site so that your customers can
|
| do it on a "print on demand" basis,
| |
| | pay for it and download it.
|
| receiving their orders over the web.
| |
| | - The Copywriter. You will have to
|
| Maybe you are foolish enough to have gone
| |
| | write advertising copy that will sell
|
| this route, in which case you now have:1.
| |
| | your book.
|
| A garage full of unsold books you must
| |
| | - Store owner. You have to set up your
|
| distribute yourself.
| |
| | own bookstore where your readership will
|
| 2. A "published" book just waiting to be
| |
| | come to buy it. You have to sell it to
|
| printed as soon as somebody requests it.
| |
| | them and collect their money.
|
| 3. Reviewers who won't take you
| |
| | - Promotion. You will have to promote
|
| seriously.While option #2 is more
| |
| | your book so that people will want to
|
| desirable than option #1 (since you
| |
| | find your store and buy it.
|
| didn't have to spend $10,000 for the
| |
| | - Customer Service. You will have to
|
| first run of 2000 copies) waiting for
| |
| | handle returns and customer complaints.
|
| somebody to discover your book so they
| |
| | - The CEO and CFO of your own business.
|
| will request a printed copy isn't exactly
| |
| | You will have to take care of finances,
|
| your idea of "writing fulfillment".And,
| |
| | taxes, and the law.That's not too hard,
|
| with option #3, there "ain't no hope" of
| |
| | is it?Deeper Into the SwampBy now the
|
| getting your book recognized by magazine
| |
| | will-o'-the-wisp has appeared. That's
|
| reviewers and getting publicity that
| |
| | the apparition of big time profits
|
| way.Sadly, nobody takes a self-published
| |
| | resulting from big time sales (the
|
| author seriously.The By-passable Middle
| |
| | legendary 6 Figure Income).To follow the
|
| ManAnother "Ah hah" (or is it
| |
| | wisp, if we want to write and market our
|
| "Eureka"?)You spend a few weeks in
| |
| | own books, we are going to have to
|
| frustration, with or without "writer's
| |
| | carefully place our feet on each of the
|
| block", as you contemplate the madness
| |
| | stones that lead to the goal. No
|
| and unfairness of the publishing world,
| |
| | missteps and no skipping.The ghost
|
| hereafter referred to as the "information
| |
| | precedes us, keeping just out of reach,
|
| marketing world".We just renamed it ...
| |
| | leading us deeper and deeper into the
|
| because the "AH HAH" reaction came when
| |
| | swamp, and we soon realize the task is a
|
| -You discovered you could publish on the
| |
| | lot bigger than we thought it was.And we
|
| Internet!Dancing around your computer
| |
| | also see that we need a guide -- somebody
|
| with joy, you realize that the Internet
| |
| | to show how to build an entire business
|
| allows you to dump all New York editors
| |
| | that will be a one person show.The
|
| and agents. They no longer control your
| |
| | Teachers and the ProductsThere are
|
| destiny. Whether or not your book sells
| |
| | teachers out there who have products
|
| and is read is now ENTIRELY UP TO YOU.You
| |
| | designed to help you understand and
|
| can go directly to the public.For
| |
| | accomplish each goal, but none of them
|
| copywriters ... people who write
| |
| | put it all together. You might say,
|
| advertising copy ... it means you can
| |
| | there's a specialist at each stage, but
|
| "write copy without a client". You don't
| |
| | none of them seem to be a guide that will
|
| have to "cold call" 300 direct marketing
| |
| | take you from start to finish.(Note:
|
| advertising companies in the hope of
| |
| | There are mentors, and maybe you will
|
| finding somebody who will let you write
| |
| | want to connect with one of them. But
|
| your copy "on speculation".This term
| |
| | for the most part they are very
|
| means to write it, send it to them, and
| |
| | expensive.)That's why I put up my
|
| hope they like it well enough to buy it.
| |
| | website, to identify each of the tasks
|
| And sometimes it results in the discovery
| |
| | you must master to become an
|
| that not only did they reject it ... they
| |
| | Informational Marketer and to serve as a
|
| stole it.You can write salable copy and
| |
| | map "through the swamp".For each of these
|
| put it directly in front of the public,
| |
| | tasks there is a book or a software
|
| who will then buy what you have to
| |
| | program designed to show you what to do
|
| sell.Or can you?Still Stumbling Through
| |
| | or provide you with the resources you
|
| the Info Marketing SwampStill high on
| |
| | need at that stage.The goal, of course,
|
| elated euphoria, you try to learn as much
| |
| | is to have a monetizing website where you
|
| as you can about putting up a website,
| |
| | actually sell your new book as fast as
|
| only to find that the web is a daunting,
| |
| | you can ... and finally grasp the elusive
|
| confusing place full of unexplained and
| |
| | goal of true publication.And the
|
| esoteric terminology.You soon discover
| |
| | satisfaction that comes with it.© John
|
| that as well as being a writer, you may
| |
| | Young All Rights ReservedJohn Young
|
| have to become a programmer ... you are
| |
| | is a 62 year old writer with a
|
| going to have to learn something about
| |
| | programming and scientific background.
|
| the mysteries of "domains", "hosting",
| |
| | He has an affiliate website designed to
|
| and "search engine optimization"... along
| |
| | help Informational Marketers find the
|
| with an alphabet soup of technologies:
| |
| | products and software they need to grow
|
| cgi, php, html, asp, etc. and etc.After
| |
| | their business.
|
| managing to find your way through some of
| |
| |
|
