| Marketing always has the same goal-remember | | | | or your logo in the shape of chocolate! What a |
| me! And with the holiday season approaching, you | | | | fun way for you to remember your clients at |
| will get huge bonus points as you remember your | | | | Christmas. They won't forget you! |
| best clients, customers, sales reps, and | | | | 2. Personalized High End Products for High-End |
| employees with business holiday gifts! | | | | clients: Think Mont Blanc, Zippo, Mag-light, Coleman, |
| It has been proven time and time again, that | | | | Thermos, any name brand product can have your |
| people are motivated by factors other than | | | | brand or logo on it; and many items can be |
| money. Buyers "say" that pricing is their main | | | | personalized with you VIP's name! |
| concern, but actions speak louder than words, and | | | | 3. Gifts Related to your business: Consider |
| in the end, pricing is just an excuse so say "no." In | | | | creating and giving business holiday gifts related to |
| reality, buying decisions are more complicated | | | | your business. If you are a Chiropractor, give a |
| than that; and great marketing and sales result | | | | cold/hot pack with your logo on I (you may |
| from the art of relationship. | | | | actually sell it in your gift shop area, as well); or if |
| What better way to enhance your business | | | | you run an ISP company, give a USB drive, or |
| relationships than by taking the opportunity to | | | | ergonomic mouse pad with your logo on it to |
| remember your clients, customers, and | | | | your biggest ISP users. Every time they use it, |
| employees at Christmas with business holiday | | | | and see your brand, they are reminded of how |
| gifts? Selected thoughtfully, you can reap the | | | | thoughtful you are in life, and how thoughtful you |
| added bonus of building your brand by elegantly | | | | are in business! |
| including your business name, logo, or slogan in, on, | | | | 4. Create Unique Gift Packages: If you run a |
| or around the business gift given. | | | | latte-shop give a nice insulated Tumbler, with your |
| Often times as seasoned marketers, we do not | | | | logo, and a sample package of coffee beans from |
| realize it is possible to purchase as few as 50 | | | | your store stuffed inside. Include a gift card for |
| items for a very special Christmas business gift | | | | $5, $10, or $20 worth of goods, depending on |
| list. Granted these items will be in a more | | | | how big of a customer they are. All items can |
| expensive business gift category, but with your | | | | have your logo or brand on them. All items can |
| brand on the packaging and/or item, it becomes | | | | be offered for sale as well! |
| an investment that will pay many times over in | | | | 5. Gift Cards: Most businesses can have custom |
| the years to come! Another thing you may not | | | | gift cards created. Even though the quantities will |
| realize is that for an extra charge, holiday | | | | need to be larger to be cost effective, these can |
| business gifts can be personalized and made | | | | be sold throughout the year as gift certificates as |
| unique with a client's name. Your brand can be on | | | | well. If you have a retail establishment where gifts |
| one part of item, for example-put your logo on | | | | cards would be appropriate, you can create these |
| the cap of a Mont Blanc pen, and their name on | | | | and put different values on them to mail in a |
| the barrel. Everyone loves to see their name in | | | | personalized Christmas card clients and employees |
| print! | | | | as well. That way you are stimulating business |
| To solidify relationships with VIP clients, | | | | with existing customers, while saying thanks at |
| employees, and customers; here are a few more | | | | the same time! |
| business holiday gift ideas: | | | | Selecting, creating, and buying branded holiday |
| | | | business gifts can be challenging, but these are a |
| 1. Food Stuff for B2B Clients: This is a common | | | | few creative ideas of how you can synergize this |
| idea, tired and true for the holidays, because food | | | | challenge with ongoing marketing efforts for big |
| can be shared with the entire office/client. But do | | | | payoffs. A good promotional products consultant |
| you know that you can obtain name brand food | | | | will help you select form over the half million |
| baskets, such as Maple Ridge Farms, Hickory | | | | business gift products available. Expertly done, you |
| Farms, and Ghiradeli chocolates, popcorn | | | | can enjoy the opportunity to honor your most |
| assortments; nuts, sausage and imported | | | | valuable business assets with creative business |
| gourmet cheeses, with your brand, logo, or slogan | | | | holiday gifts--remember your biggest clients, best |
| on the box, or packaging surrounding these gifts? | | | | sale reps, and special employees, to be sure that |
| You can even create a chocolate business card; | | | | they will remember you! |