| Getting a surprise gift from someone you have a | | | | companies so did not want more of those. I |
| business relationship with is always a wonderful | | | | received also a few squiggly shaped pens from |
| feeling. It makes you feel appreciated and that | | | | my chiropractor (symbolizing a bent back) which |
| you are not just an object for increasing sales. | | | | came in different colors. This reminded me that I |
| What do you usually send to your clients and | | | | needed to make an appointment as I hadn't been |
| customers as a holiday gift and can you improve | | | | there in a while. |
| upon it? Remember that these are people who | | | | Don't be pushy when you send a gift. I enjoy |
| have already done business with you and it is | | | | getting a brochure of new services and products |
| much easier to build the relationship for repeat | | | | to view but don't like a big sales pitch type of |
| business than to acquire new customers. | | | | letter that uses scare tactics about one's possible |
| You may not be able to afford sending a gift card | | | | future loss of health or finances. Building |
| to your customers and clients, but there are | | | | relationships is a very important part of business |
| items that are less expensive that can mean a lot. | | | | and people often are not at your office, shop or |
| Cards aren't usually kept so I would encourage | | | | calling your service due to schedule crunches. |
| you to think of some alternatives. Try to match it | | | | Sending them a reminder of you will help them to |
| up a bit with the type of business. For instance, | | | | think of you again and keep your name and |
| my dermatologist a few years ago sent a few | | | | contact info handy. You can also enclose a coupon |
| tiny moisturizers out which I appreciated I had | | | | or special offer with the gift. |
| already received a few calendars from other | | | | |