Professionals in Pink: Corporate Gifts for Women in the Workplace

In 1952, Harry Klemfuss saw the need toCurrently, there exists a unique line of corporate
recognize secretaries for their hard work andgifts for women called Professional in Pink [
dedication. National Secretary's Day was createdDuring the 1950s, very few women existed in the
on his notion that secretaries are essential to thecorporate setting. If one did exist, she was limited
corporate world. This unofficial holiday is presentlyto a secretarial or clerical position. Furthermore,
celebrated on the last Wednesday in April. Duringsuch positions were not looked upon as being
the 1950s the majority of secretaries in theprofessional. We have come a long way since
workplace were women. Since then, Nationalthen. Secretaries have not only gained more
Secretary's Day has been renamed Administrativerespect but they earned a new name.
Professional's Day. The name was changed toModern-day secretaries have been recognized as
reflect the progression of women in theAdministrative Assistants, Executive
workplace and the fact that men have taken onAdministrators, and Administrative Professionals.
administrative roles as well.These titles help to reflect the professionalism of,
Modern corporations are realizing the importanceformerly known as, secretarial positions.
of employee recognition and have adoptedToday, we can celebrate the facts that not only
corporate gifting. Research suggests thathave women succeeded in administrative roles,
corporate gifting increases employee morale andbut they have reached new heights and deeper
creates a more positive environment in thedepths. More women have become doctors,
workplace. While women are still a minority in thelawyers, corporate executives, managers, and
corporate realm, many companies are encouragedpoliticians, since the 1950s. With the ever-changing
to adopt Harry Klemfuss' idea to recognize thepopulation in the corporate world, more
importance of women in the office. In recentcorporations are encouraged to celebrate the
years, special gifts have been developed in orderaccomplishments of women in the workplace.
to recognize the hard work that womenAfter all, women are just as professional as
contribute to Corporate America. In the past,men--the only difference is that they are
most business gifts were male influenced.professionals in pink.