| Promotional products and corporate gifts come | | | | life and certainly do not sit around on the desk |
| into their own at Christmas; a time to say thank | | | | reminding everyone of your company. |
| you to your many loyal customers as well as | | | | You need to equate a corporate gift with the |
| acknowledging all the new companies on the user | | | | value of the client to the company and, if possible, |
| base. | | | | reflect this in any gift. Many executives are |
| Whether you decide to give just a token to your | | | | grateful for upmarket items such as a Swiss |
| devoted customers or, perhaps, really push the | | | | Army knife or a Leatherman Multi-tool. Both these |
| boat out, Christmas is a time to show your user | | | | items, in all their variations, represent the very |
| base just how much you value their continued | | | | best in a brand name and are synonymous with |
| support throughout the year. And, who knows, | | | | quality and excellence. When engraved or laser |
| what you give at Christmas may just affect the | | | | etched your message will still be visible for 25 |
| volume of orders coming your way in the New | | | | years and a continuous reminder of your product |
| Year - after all, what goes around, comes around. | | | | or service. |
| Perhaps this is a good time to decide your | | | | If you are looking for daily visibility, you can use a |
| approach. What are you giving - promotional | | | | prestigious promotional pen from one of the |
| products or corporate gifts? | | | | international brands renowned for their quality and |
| Acceptable and successful promotional items are | | | | excellence such as Mont Blanc or, maybe, a Cross |
| quite often straightforward desktop accessories | | | | - at a different price level. Alternatively, perhaps, |
| like coasters, desk calendars, desk diaries, clocks | | | | you might consider a quality watch from Swiss |
| or paperweights. However, when branded with an | | | | Army or Mont Blanc. |
| appealing strap line, they have a powerful and | | | | At this level, it is probably necessary to think in |
| compelling visual message. | | | | terms of different gifts for different executives |
| Promotional items are an outstanding way to get | | | | and it may well be a somewhat onerous task. |
| your company logo, name and contact details on | | | | This type of gift is quite difficult to work into any |
| a customer's desk. Moreover, do not forget that | | | | marketing plan and best delivered at a |
| desktop promotional products have a significant | | | | face-to-face meeting rather than as part of a |
| advantage. They are always on a desk quietly | | | | marketing campaign. |
| and unobtrusively promoting your product or | | | | There is a wonderful choice of business gift ideas |
| service, day after day and week after week | | | | and this means that whatever your company |
| throughout the year. | | | | image and market you will find a business gift to |
| Corporate gifts are often substantial presents for | | | | suit your company style. Nevertheless, if you |
| a business executive and something they will | | | | want value for money, you must ensure your |
| remember for a long time. Wines, spirits and | | | | business gifts work for you throughout the year. |
| hampers are appreciated but do not have a long | | | | |