| Businesses are now taking environmental issues | | | | possession than a lot of the ‘eco friendly’ |
| much more seriously than they used to. It is no | | | | gifts on the market. |
| longer cool to give products away that are just | | | | Organic Clothing: The promotional gift industry |
| going to be added to our already overstretched | | | | follows trends. Many of the products that are |
| landfills. This is why a lot of promotional products | | | | available for promoting your business were |
| are being manufactured out of raw materials that | | | | popular on the high street first. There is a lot of |
| are sustainable, recyclable, biodegradable and/or | | | | certified organic clothing on the market for |
| run off solar, dynamo or water power. When | | | | promotion. These garments look trendy which |
| considering promotional gifts for your clients, it is | | | | means your customers are much more likely to |
| important to try to find products that serve a | | | | wear them. Look around and you will find |
| purpose so that they will be used and kept for a | | | | everything for attractive pullovers to top quality |
| long time. Do you see the added bonus | | | | organic cotton jackets. |
| here? Gifts that are kept for a long time also | | | | Promotional Tools: OK, it will be difficult to find |
| promote your business for a long time. | | | | an eco friendly tool but tools are normally kept |
| It is worth noting that tying the gifts in somehow | | | | and used for a long time. By tools, I mean |
| with what you do will help your customers | | | | anything from a high quality screwdriver set to a |
| remember you and your brand. Following are five | | | | wine set: products that are a means to an end. |
| product types you might like to consider for your | | | | When purchasing good quality tools, think to |
| top clients. Although they may not all be | | | | yourself, will my customer be using this next year |
| ‘eco friendly’ there is a better chance | | | | or is it too gimmicky? Remember, |
| that they will remain in your customers’ | | | | ‘kept’ is good, landfill is bad! |