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Department Store Buyer Becomes Interior Designer

A man contacted me about promoting his mailed with a bulk mail permit from a
commercial interior design firm that he local post office. They were also sent
was starting. At that time he was working via email.A few weeks later after sending
as a department store buyer where he was out the solicitation letter and reprints,
very bored in his job. He was interested a lawyer who represented a men's suit
in making a career change to interior designer company responded to our ads. I
designing. He had no formal training but prepared for my client a four color
had educated himself in interior design brochure, a PowerPoint presentation, and
and had worked on some very small a script to follow during his
showroom and office design projects in an presentation. My client was up against 3
assisting role.After meeting with him and other firms competing for the contract.
learning his goals, I did some research My client was rewarded the contract. The
into office and showroom designs, and the contract was for 1.5 million for a
correlations between new designs and showroom on a very fashionable Manhattan
increased business. I discovered that street.Five months after getting the
office interior designing was a lot more contract to design this showroom my
plentiful but more competitive. The client completed the project. The
larger design firms concentrated on the showroom turned out to be a huge success
office designing market. I decide for my for the men's suit designer company. The
client that it would be best if he would company even recommended my client to an
concentrate his efforts on the showroom accessory manufacture and design company
design market which was less competitive that the suit company was doing business
and easier to break into.I helped my with.With the permission of the men's
client create a web site that would suit designer company I arranged for
express his unique approach to designing several stories about their work to be
showrooms. The web site allowed clients published. I made changes on their web
to request information on the different site to include the success that my
types and styles of showroom designs that client had with the suit design company's
my client has to offer. There would be show room design. I also included it in
articles and links to articles that would the next company newsletter that was
be of interest and help prospective going to be published. I repeated the
clients with what type of showroom design process with the mailing list both of
would be best for their business. The web them (conventional mail and e-mail)
site would provide examples of other promoting the success of my clients work.
projects that were successfully done.I As a result, my client got three
wrote articles on the positive additional clothing design companies each
correlation between new designs and of whom required large showrooms and
increased business and distributed them officesThe success of the first contract
on the internet were clients would be allowed my client to break into a new
looking for information. I included links market segment which is designing
in the articles back to my client's web offices, which is the largest and most
site. I created a newsletter for my profitable in the interior design
client that contained helpful information business. Here is where my client decided
to prospects by explaining several to expand his business; and in order to
different ways of how new showroom do this he must hire others who have the
designs can increase business. The skills to execute the appropriate tasks
newsletter contained links to my clients' at hand.William Dupree is the owner of
web site as well as links to articles and I.M.P.S. (Interactive Marketing &
sources of information that would be of Promotional Solutions Inc.) ( a sole
assistance to any potential prospects.I proprietorship marketing firm located in
created a print ad for the New York Real New York City that specializes in
Estate Journal and wrote an article under developing interactive marketing
my clients' by-lines that appeared with strategies for small businesses. Prior to
the ad. After the article and ad founding I.M.P.S. in 2005, Mr. Dupree was
appeared, I ordered reprints, wrote a a senior partner at E.D.L. Marketing for
solicitation letter, and bought a list of twelve years. Before joining E.D.L. he
approximately 500 real estate lawyers worked for Diamond Marketing Group where
(new showroom tenants typically have he performed personal sales strategies,
their lawyers negotiate their leases). product planning, event planning, and
The solicitation letters gave my clients created interactive marketing strategies
web site address and where to find his for an assortment of small businesses.
newsletter. The solicitation letters were




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