| A man contacted me about promoting his | | | | solicitation letters were mailed with a bulk mail |
| commercial interior design firm that he was | | | | permit from a local post office. They were also |
| starting. At that time he was working as a | | | | sent via email.A few weeks later after sending |
| department store buyer where he was very | | | | out the solicitation letter and reprints, a lawyer |
| bored in his job. He was interested in making a | | | | who represented a men's suit designer company |
| career change to interior designing. He had no | | | | responded to our ads. I prepared for my client a |
| formal training but had educated himself in interior | | | | four color brochure, a PowerPoint presentation, |
| design and had worked on some very small | | | | and a script to follow during his presentation. My |
| showroom and office design projects in an | | | | client was up against 3 other firms competing for |
| assisting role.After meeting with him and learning | | | | the contract. My client was rewarded the |
| his goals, I did some research into office and | | | | contract. The contract was for 1.5 million for a |
| showroom designs, and the correlations between | | | | showroom on a very fashionable Manhattan |
| new designs and increased business. I discovered | | | | street.Five months after getting the contract to |
| that office interior designing was a lot more | | | | design this showroom my client completed the |
| plentiful but more competitive. The larger design | | | | project. The showroom turned out to be a huge |
| firms concentrated on the office designing | | | | success for the men's suit designer company. The |
| market. I decide for my client that it would be | | | | company even recommended my client to an |
| best if he would concentrate his efforts on the | | | | accessory manufacture and design company that |
| showroom design market which was less | | | | the suit company was doing business with.With |
| competitive and easier to break into.I helped my | | | | the permission of the men's suit designer |
| client create a web site that would express his | | | | company I arranged for several stories about |
| unique approach to designing showrooms. The | | | | their work to be published. I made changes on |
| web site allowed clients to request information on | | | | their web site to include the success that my |
| the different types and styles of showroom | | | | client had with the suit design company's show |
| designs that my client has to offer. There would | | | | room design. I also included it in the next |
| be articles and links to articles that would be of | | | | company newsletter that was going to be |
| interest and help prospective clients with what | | | | published. I repeated the process with the mailing |
| type of showroom design would be best for their | | | | list both of them (conventional mail and e-mail) |
| business. The web site would provide examples of | | | | promoting the success of my clients work. As a |
| other projects that were successfully done.I | | | | result, my client got three additional clothing design |
| wrote articles on the positive correlation between | | | | companies each of whom required large |
| new designs and increased business and | | | | showrooms and officesThe success of the first |
| distributed them on the internet were clients | | | | contract allowed my client to break into a new |
| would be looking for information. I included links in | | | | market segment which is designing offices, which |
| the articles back to my client's web site. I created | | | | is the largest and most profitable in the interior |
| a newsletter for my client that contained helpful | | | | design business. Here is where my client decided |
| information to prospects by explaining several | | | | to expand his business; and in order to do this he |
| different ways of how new showroom designs | | | | must hire others who have the skills to execute |
| can increase business. The newsletter contained | | | | the appropriate tasks at hand.William Dupree is |
| links to my clients' web site as well as links to | | | | the owner of I.M.P.S. (Interactive Marketing & |
| articles and sources of information that would be | | | | Promotional Solutions Inc.) ( a sole proprietorship |
| of assistance to any potential prospects.I created | | | | marketing firm located in New York City that |
| a print ad for the New York Real Estate Journal | | | | specializes in developing interactive marketing |
| and wrote an article under my clients' by-lines that | | | | strategies for small businesses. Prior to founding |
| appeared with the ad. After the article and ad | | | | I.M.P.S. in 2005, Mr. Dupree was a senior partner |
| appeared, I ordered reprints, wrote a solicitation | | | | at E.D.L. Marketing for twelve years. Before joining |
| letter, and bought a list of approximately 500 real | | | | E.D.L. he worked for Diamond Marketing Group |
| estate lawyers (new showroom tenants typically | | | | where he performed personal sales strategies, |
| have their lawyers negotiate their leases). The | | | | product planning, event planning, and created |
| solicitation letters gave my clients web site | | | | interactive marketing strategies for an |
| address and where to find his newsletter. The | | | | assortment of small businesses. |