| A man contacted me about promoting his | | | | solicitation letters were mailed with a bulk |
| commercial interior design firm that he was | | | | mail permit from a local post office. They |
| starting. At that time he was working as a | | | | were also sent via email.A few weeks later |
| department store buyer where he was very | | | | after sending out the solicitation letter and |
| bored in his job. He was interested in making | | | | reprints, a lawyer who represented a men's |
| a career change to interior designing. He had | | | | suit designer company responded to our ads. I |
| no formal training but had educated himself | | | | prepared for my client a four color brochure, |
| in interior design and had worked on some | | | | a PowerPoint presentation, and a script to |
| very small showroom and office design | | | | follow during his presentation. My client was |
| projects in an assisting role.After meeting | | | | up against 3 other firms competing for the |
| with him and learning his goals, I did some | | | | contract. My client was rewarded the |
| research into office and showroom designs, | | | | contract. The contract was for 1.5 million |
| and the correlations between new designs and | | | | for a showroom on a very fashionable |
| increased business. I discovered that office | | | | Manhattan street.Five months after getting |
| interior designing was a lot more plentiful | | | | the contract to design this showroom my |
| but more competitive. The larger design firms | | | | client completed the project. The showroom |
| concentrated on the office designing market. | | | | turned out to be a huge success for the men's |
| I decide for my client that it would be best | | | | suit designer company. The company even |
| if he would concentrate his efforts on the | | | | recommended my client to an accessory |
| showroom design market which was less | | | | manufacture and design company that the suit |
| competitive and easier to break into.I helped | | | | company was doing business with.With the |
| my client create a web site that would | | | | permission of the men's suit designer company |
| express his unique approach to designing | | | | I arranged for several stories about their |
| showrooms. The web site allowed clients to | | | | work to be published. I made changes on their |
| request information on the different types | | | | web site to include the success that my |
| and styles of showroom designs that my client | | | | client had with the suit design company's |
| has to offer. There would be articles and | | | | show room design. I also included it in the |
| links to articles that would be of interest | | | | next company newsletter that was going to be |
| and help prospective clients with what type | | | | published. I repeated the process with the |
| of showroom design would be best for their | | | | mailing list both of them (conventional mail |
| business. The web site would provide examples | | | | and e-mail) promoting the success of my |
| of other projects that were successfully | | | | clients work. As a result, my client got |
| done.I wrote articles on the positive | | | | three additional clothing design companies |
| correlation between new designs and increased | | | | each of whom required large showrooms and |
| business and distributed them on the internet | | | | officesThe success of the first contract |
| were clients would be looking for | | | | allowed my client to break into a new market |
| information. I included links in the articles | | | | segment which is designing offices, which is |
| back to my client's web site. I created a | | | | the largest and most profitable in the |
| newsletter for my client that contained | | | | interior design business. Here is where my |
| helpful information to prospects by | | | | client decided to expand his business; and in |
| explaining several different ways of how new | | | | order to do this he must hire others who have |
| showroom designs can increase business. The | | | | the skills to execute the appropriate tasks |
| newsletter contained links to my clients' web | | | | at hand.William Dupree is the owner of |
| site as well as links to articles and sources | | | | I.M.P.S. (Interactive Marketing & Promotional |
| of information that would be of assistance to | | | | Solutions Inc.) ( a sole proprietorship |
| any potential prospects.I created a print ad | | | | marketing firm located in New York City that |
| for the New York Real Estate Journal and | | | | specializes in developing interactive |
| wrote an article under my clients' by-lines | | | | marketing strategies for small businesses. |
| that appeared with the ad. After the article | | | | Prior to founding I.M.P.S. in 2005, Mr. |
| and ad appeared, I ordered reprints, wrote a | | | | Dupree was a senior partner at E.D.L. |
| solicitation letter, and bought a list of | | | | Marketing for twelve years. Before joining |
| approximately 500 real estate lawyers (new | | | | E.D.L. he worked for Diamond Marketing Group |
| showroom tenants typically have their lawyers | | | | where he performed personal sales strategies, |
| negotiate their leases). The solicitation | | | | product planning, event planning, and created |
| letters gave my clients web site address and | | | | interactive marketing strategies for an |
| where to find his newsletter. The | | | | assortment of small businesses. |